Improve your business term definition writing skills

Web Class: Writing Clear Business Definitions
an Introduction to the Intralign® Structured Approach

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Mark Atkins Terry Smith

Presented by definition writing specialists,
Mark Atkins and Terry Smith

Ambiguous definitions are a risk to an organisation, often leading to failed projects and regulatory non-compliance. For example, research shows that 38% of project failures are due to poor requirements.

After many years working with business communities across many industries and countries, and fuelled by our frustration at the lack of tools and methods available to help reduce ambiguity, Mark and Terry were determined to develop a solution for their customers, a methodology for clearly defining business language. As co-founders of Intraversed, we took a financial risk and left our corporate jobs to spend time researching writing styles and analysing the many definitions we had collectively accumulated. Eventually we met success, by creating the Intralign Definition Writing Standard to support our customers in the authoring of clear, concise, and easily validated definitions.

Having tested and evolved the Intralign Definition Standard over the last ten years with major clients, we're keen to share with others this method for improving definition writing.

This web class will provide you with the first principles of reaching clear business definitions that is the basis of our Intralign methodology and ecosystem.

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